This email was an invitation sent 1200 individuals who are in charge of organizing large conferences. The email offered a night at Novotel at Sydney Olympic Park for a private showing of the Late Late Show. 85% response rate!!

In order to enter the contest applicants had to fill out a detailed form which would give the show's organizers the opportunity to select the best of the entries.

The contest and show were center part of the pre summer driver to increase awareness and generate business for the hotel.

All information is then stored in a database and return in an excel spreadsheet.

1 - the email recieved
2 - flash animation
3 - contest entry form

[ launch | recieve email ]